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A Portrait of True Red

A Portrait of True Red, 2016, HD video, excerpt from (TRT: 8:40)

A narrative of how a fictional character, Sam Jones, merges with the sneakers, Dunk Low Pro SB (True Red, Vampire) released by Nike in 2003.

ABOUT A Portrait of True Red:
A Portrait of True Red stages a narrative of how a fictional character, Sam Jones, merges with the sneakers, Dunk Low Pro SB (True Red, Vampire) released by Nike in 2003. Her story is told through a monologue, which is compiled from historical accounts of political violence such as slave revolts in 1700, police brutality (for example towards Black Panther member Assata Shakur), and violence against the workers in China who make Nike sneakers. Within the script are fragments of Nike’s marketing strategies, including advertising copy, bodily gestures from people featured in Nike commercials, and online reviews of Nike products. The video uses shadows to show the bodily gestures and to reference the vampire film genre.

IMAGE AND TEXT SOURCES:
Nike Commercials various
Nike Dunk Low SB True Red (vampire) YouTube reviews
Various historical accounts of Tacky rebellion in Jamaica 1760
The Things that fly in the night, Female Vampires in Literature of Circum Caribbean and African diaspora, Giselle Liza Anatol, 2015
Assata Shakur in her own words, open letter to Pope John Paul II, 1998
Army of one commercial “Fight back”, 2003
Chinese Shoe Factory Workers Strike in Guangdong Province, NTDV, 2011
Chinese Labor Strike: 5,000 Workers Strike At Factory Making Shoes For Nike, Timberland, Kenneth Cole; Police Dogs Deployed, 2015
30,000 Chinese Factory Workers Strike Against Nike Manufacturer, 2014
Hansae to build apparel factory in Haiti, The Korea Times, 2015

PERFORMER:
Celma Neto

PRODUCTION:
Sharad Patel – Cinematographer,
special effects and sound mix
Ryan Nguyen from Huephoric – Colorist
Nadji Films – Lighting

WITH SUPPORT FROM: Art in General, Creative Capital and Open Source London

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